About Us
Welcome to Alfie and Claire, where we believe in nourishing our pets with the same care and attention we give ourselves. Founded by a team of dedicated pet lovers, Research Scholars and Certified Companion Animal Nutritionists, Alfie and Claire, was born out of a shared belief: that every pet deserves the very best nutrition to thrive and live their happiest, healthiest lives.
Our Journey
Our story began with a heartfelt realisation – a realisation that sparked a passion and a mission to make a difference in the lives of our furry friends. It all started when our founders came face to face with a troubling truth: every year, millions of dogs worldwide are abandoned, surrendered, and tragically euthanized due to behavioural issues.
Driven by compassion and a deep-rooted love for animals, they were compelled to take action. They immersed themselves in research, pouring over countless articles and gaining firsthand insights into the heartbreaking reality that so many pets face. Their hearts ached at the thought of these innocent souls being left without love, care, and a chance at happiness.
But from this sorrow emerged a glimmer of hope – a vision to create something truly impactful. Inspired by their own beloved furry companions, Alfie and Claire, and armed with a newfound understanding of the crucial link between nutrition and behaviour in pets, they set out on a mission.
Their dream was simple yet profound: to provide pets with the nutrition they need to thrive physically, mentally, and emotionally. And so, Alfie and Claire’s Pet Nutrition was born, with a clear purpose: to redefine pet nutrition by providing premium, wholesome, and meticulously crafted products that prioritise the well-being of our beloved companions.
Our Philosophy
At Alfie and Claire, we adhere to a simple yet powerful philosophy: to deliver nutrition that mirrors nature’s perfection. That’s why we meticulously formulate each of our products using only the finest natural ingredients, free from artificial additives, fillers, and by-products.
Our Promise
When you choose Alfie and Claire, you’re not just selecting a brand – you’re joining a community of like-minded individuals who are passionate about giving their pets the best. We take pride in the quality and integrity of our products, ensuring that every bite is packed with the nutrients your pet needs to thrive.
Beyond just providing nutrition, we’re committed to empowering pet parents with knowledge and resources to make informed decisions about their furry companions’ well-being. Whether it’s through educational content, personalised support, or simply sharing stories and experiences, we’re here to support you every step of the way.
Join Us
We invite you to join us on this journey towards a healthier, happier future for pets everywhere. Together, let’s redefine pet nutrition and create a world where every pet can live their best life.
Thank you for choosing Alfie and Claire.
Sincerely,
The Alfie and Claire Team